Hi, I'm Fredrik
I help ambitious companies and high-impact non-profits grow through data-backed strategies, effective paid media and research-driven creative that drives your audience to act.
Book a call
"Fredrik has been a trusted partner since 2019 and has played a crucial part in our sustained growth during this time."
What I do
Performance Creative
Creative strategy grounded in deep behavioural research on what actually drives your customers to act. Ads that stop the scroll and engage the right people to take action. Produced by your team, or my creative partners.
Paid Media
Go beyond inflated platform metrics with creative-first media buying that drive long-term, sustainable growth. Ensure that every marketing dollar is spent where the marginal impact is highest.
Growth Strategy
I'll help you evaluate performance, understand what's driving growth and diagnose the main bottlenecks. I'll design robust experimentation systems and set up measurement frameworks so you can track the right KPIs.
Training & Consulting
Sometimes, you don't need another agency or freelancer. Your team just need the right tools and frameworks. I deliver both one-off workshops and ongoing training, and can act as a sounding board for you or your team.
Why work with me?
You'll get a partner
I work closely with my clients so I can make sure that my work really does drive results. If you want someone that just manages a channel and delivers against a set ROAS or CPA target, I'm probably not your guy.
There's no lock-in
You own all accounts, all the data, all the content. And I don't do complex contracts with long cancellation periods. My clients stay because I deliver results, and so should you. If I don't, you can end it whenever you want.
I don't work with anyone
I only work with clients I think I can help. And no, that's not everyone (I say no more often than yes). Short collaborations with unhappy outcomes benefit no one. If I don't think I'm the right person, I'll say so.
What my clients say
"Fredrik has been a trusted partner since 2019 and has played a crucial part in our sustained growth during this time. He doesn't just deliver "results" against a target. He works closely with us to continuously improve all aspects of our marketing."
"We had tested several agencies before and what sets Fredrik apart is that he really seems to care about our business. We've seen a significant increase in requests—and in their quality—which has allowed our firm to grow."
"Fredrik helped us design a research process to refine our audience profiles and better understand and articulate their into their pain points, which has allowed us to grow our customer base."
"Fredrik has been our go-to person for media buying & strategy since 2021. He really understands both the creative and the data side. He's made sure our nonprofit clients' campaigns reached the right people, driving meaningful action instead of just views."
About me
I've spent over a decade in digital marketing, most of it in paid media. I've managed individual budgets of up to $2M/year across Europe, Asia, and the Americas. Prior to launching my freelance career in 2019, I worked at one of Sweden's top PPC agencies and in the German tech sector.
Outside of work, I'm an active member of the Effective Altruism community. So when I'm not thinking about data-driven marketing, I'm usually trying to convince more people to take a data-driven approach to improving the world.
I have a B.A. in Philosophy, Politics and Economics from the University of Warwick and have studied graphic design and advertising at Forsbergs Skola.
